Search Now

Resources and Articles for Home Sellers.

Search the MLS for Your San Diego Area Dream Home.

This easy-to-use tool will help you quickly determine the value of your San Diego property. Want to know more?

Sell

Your San Diego Dream Home Real Estate Marketing Plan

Whether listing a luxury, ocean-front estate in Del Mar, a convenient condo in La Jolla, or an investment property in downtown San Diego, every seller wants the same result: a smooth, profitable and timely sale. The all-important factor to achieving this end is visibility, but of the right sort. As surprising as it may sound, not all offers are desirable. Obviously the most likely timeframe to generate interest is when a property is newly listed. Experienced sellers understand how negatively the bottom line can be impacted when a property languishes. Buyers sense desperation and will invariably use this as a justification for a lowball figure. Important personal and professional timelines often cannot be altered, which adversely affects budgets by necessitating dual ownership and bridge loans.

It is clear that a seller cannot afford to enter into the selling process with a prospective buyer that presents a likelihood of being underqualified financially or less than serious in their intentions to buy. Starting the sales process anew by default is more difficult as the initial buzz of a listing has worn off, so generating viable offers from the beginning is crucial. In fact, the fear of this happening, and the accompanying stress the mere thought of such a situation can generate, at times causes sellers to accept less than they should. The best strategy for averting this scenario is to have a tried-and-true, targeted marketing plan

in full effect before the listing is ever posted. This way you won’t only be cultivating offers, you will be attracting the buyers that are most likely to consider your property the best to suit their needs. We have created the Dream Home Marketing Plan, a multifaceted, refined and proven plan, based on combined real estate experience of over 50 years, for this reason. (Please review our credentials.)

All our listings are given the following attention:

Web Marketing

Custom Virtual Tours

We highlight your home’s features by using the very latest in multimedia virtual tours which generate very strong inquiries. We utilize this technology at every given opportunity.

Immediate Placement in MLS

We immediately enter your home information in the local MLS for maximum exposure.

Enhanced Listings on SanDiegoBeachHomes.com

We receive numerous visitors each day, which means placing your home on my sites gives it a significant marketing advantage.

Featured Home Listings on REALTOR.com

REALTOR.com is the #1 location potential buyers look for property online, and we make sure your home listing there is enhanced to stand out from the other properties. To maximize your home’s exposure, we also make sure it gets prominently listed on other major sites that potential buyers are likely to visit such as:

Yahoo Real Estate Classifieds
Google Base
Craigslist.com
e-Agent.com

Onsite Marketing

Customized Property Cards

These modified business cards, which feature a photo of your home, are a powerful marketing tool that advertises the sale of your property. We encourage you to give them to all your friends, family, and associates.

Personalized Property Flyers

Essential tool that captures and holds the attention of serious buyers.

Custom Visitor Information Folder

Important information about your home conveniently collected and ready to be taken by each visiting buyer. Your folder will contain color property flyers, a comprehensive eNeighborhood Report, lead-based paint forms, seller's disclosure and other various information.

Comprehensive "Staging Plan"

We’ll help you prepare your property inside and out to maximize the impact it will have on potential buyers and stand out over the competition. We’ll also be happy to refer you to an elite, professional staging company if we feel the necessity.

Immediately Recognized Yard Sign

E-mail Marketing

E-mail Blast to San Diego County’s Top Realtors

We have excellent relationships with most of the top Buyer Specialists in the area which allows us to send them special notices about your home for faster sales.

E-mail Blast to Database of Perspective Buyers

We maintain a database of prospective active buyers who will immediately hear about your home via e-mail which results in driving even more interest.

Our comprehensive marketing plan is just the first step in getting your property sold for the most dollars in the least amount of time. Contact us to put our powerful marketing plan to work for you.

The San Diego Real Estate Market - Where
is it Headed? Senior Real Estate Advisors Dan
& Brenda Wyatt will share with you their
perspective on where they expect the market
will go based on experience and analysis.
Learn More >>